Gartner’s Magic Quadrant for Digital Commerce places Adobe in the Leaders quadrant alongside Salesforce, SAP, and commercetools — with strong ability to execute and a clear vision.
How to read the chart
The Magic Quadrant plots vendors on two axes: Ability to Execute (vertical) and Completeness of Vision (horizontal). Each quadrant represents a different vendor archetype:
- Leaders — high execution, strong vision. Adobe, Salesforce, SAP, commercetools, Shopify, BigCommerce.
- Challengers — strong execution, narrower vision.
- Visionaries — bold vision, still proving execution. VTEX, Spryker, Oro, Shopware, Elastic Path.
- Niche players — focused on a specific market segment. Sana Commerce, Unilog, SCAYLE, Infosys Equinox, THG Ingenuity.
What this means in practice
Being a Leader means Gartner believes Adobe Commerce can serve the broad needs of mainstream digital commerce buyers, with the resources and roadmap to do so consistently. It does not mean Adobe Commerce is the right fit for every project — Shopify and BigCommerce sit in the same quadrant with very different cost and customization profiles.
The Magic Quadrant is most useful as a starting point for vendor shortlists, not as a final selection tool. Pair it with reference calls, proofs of concept, and total-cost-of-ownership analyses.
The current Magic Quadrant
Gartner publishes a new Magic Quadrant for Digital Commerce roughly once a year. The most recent version (July 2023 at the time of this writing) is available directly from Gartner’s site — see the link below.
View the latest Gartner Magic Quadrant for Digital Commerce → (Gartner subscription required)
Adobe also publishes their own coverage of Gartner placements, with context on how to interpret the rankings: Adobe’s Magic Quadrant landing page →
Adapted from the Adobe Commerce Primer, slide 5. The Magic Quadrant graphic is Gartner’s copyrighted content; this page links to the original rather than reproducing it. Last reviewed May 2026.