Adobe Experience Platform (AEP) and Real-Time CDP are how Adobe Commerce delivers the right people, the right messages, at just the right time. Two extensions move data between Commerce and AEP seamlessly.
Adobe Experience Platform (AEP) and Commerce
The Commerce Services connector and the Data Connection extension pass digital storefront behavioral and transactional data from Adobe Commerce to Adobe Experience Platform. Popular events that are included:
- Add to Cart
- Open Cart
- Remove from Cart
- Page View
- Start Checkout
- Complete Checkout
- Create Account
- Optional: sync up to 5 years of historical order data.
Real-Time CDP and Commerce
While Real-Time CDP serves as the single source of truth for customer profiles and audiences, Commerce is the platform through which merchants deliver and monetize those personalized experiences. Using the Audience Activation extension, audiences flow from RT-CDP into Commerce, where they can drive:
- Dynamic Blocks — audience-targeted content blocks on storefront pages.
- Promotions — Cart Price Rules targeted at specific audiences.
- Related Product Rules — upsell and cross-sell logic personalized by audience.
Reference
- Commerce → AEP connector →
- Data Connection setup →
- Audience Activation →
- Activate personalization with Commerce and RT-CDP →
Adapted from the Adobe Commerce Primer, slides 26–27. Last reviewed May 2026.